Masit
Selected work · 60+ engagements

Growth stories that prove the method.

Across e-commerce, B2B SaaS, and consumer brands — here's a slice of what we've built together. Real briefs, real results.

240+Brands scaled
$48MAd spend managed
3.8×Avg. ROAS lift
4Continents
Beauty & DTC · 2025

Velour Skincare

Paid MediaCreative Strategy
4.2×
ROAS in 60 days
$840K incremental revenue Q3

Challenge: Creative fatigue every 3 weeks and CPMs climbing 40% YoY on Meta.

Outcome: Rebuilt the entire creative testing framework with rolling UGC batches. ROAS from 1.8× to 4.2× — CPM down 23%.

Clean Energy B2B · 2025

Arclight Solar

SEO & Content
312%
Organic traffic growth
47 inbound SQLs/month · #1 for 3 head terms

Challenge: Zero organic presence. 100% dependent on expensive paid leads with no scalable inbound motion.

Outcome: Pillar content strategy, technical SEO, and link building lifted them to #1 for three high-intent head terms in 8 months.

D2C Subscription · 2025

Fable Meals

Paid MediaCRO & Lifecycle
$2.1M
Year-one revenue
CAC reduced 47% · LTV up 31%

Challenge: CAC/LTV ratio making the subscription model unprofitable at launch. Unit economics needed a complete rethink.

Outcome: Full-funnel rebuild with Meta prospecting and an email lifecycle engine. Unit economics profitable by month 3.

B2B SaaS · 2026

Nexaflow

Paid MediaCRO & Lifecycle
38%
Trial-to-paid conversion
Up from 14% · CAC $180 → $64

Challenge: High trial volume but low activation. Paid acquisition costs spiralling with no improvement in conversion quality.

Outcome: LinkedIn ABM targeting, onboarding CRO, and automated activation sequences tripled paid conversions in 90 days.

Fashion & Lifestyle · 2025

Luminary Apparel

Creative StrategyPaid Media
6.1×
Black Friday ROAS
2.9× year-round baseline established

Challenge: Seasonal ROAS spikes with no durable baseline. Scaling outside peak periods immediately killed efficiency.

Outcome: Always-on UGC machine plus a retargeting matrix gave the brand a creative engine that performs year-round.

Food & Beverage · 2026

Thornfield Foods

SEO & ContentCRO & Lifecycle
180%
Email channel revenue growth
62% open rate on reactivation · #1 revenue channel

Challenge: 40% of the email list hadn't engaged in 6+ months. Revenue per send was declining quarter on quarter.

Outcome: Full lifecycle audit, flow rebuild, and behavioral segmentation turned a dormant list into the top revenue channel.

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